Welcome to our universe.

NBCUniversal Media Labs is an innovation team that partners with business units to build next-generation technology solutions and deliver on strategic priorities.


Technology Incubator

Media Labs is dedicated to driving a collaborative culture of innovation across all of NBCUniversal. We are leading the way with fresh ideas to ignite the future of media and storytelling and are committed to partnering with Comcast, startups, research and academic groups, content creators and brands to further innovation at NBCUniversal.

Our Focus

Media Labs is at the forefront of engaging emerging technologies for NBCUniversal. Here is a glimpse of some of the consumer technologies that we think are critical to our company and industry.

  • Immersive Tech


    Immersive Technologies

    One of the new ways to consume NBCUniversal content is through Augmented, Virtual, and Mixed/ Merged Reality. Media Labs continues to experiment with immersive devices and serves as subject matter experts across NBCUniversal and Comcast by assisting with the adaptation of this technology.

  • Proximity Tech


    Proximity Technologies

    Proximity technologies, like BLE beacons and Wi-Fi technology, offer enormous potential to NBCUniversal’s theme park business. Media Labs has been working with the Parks Team to adopt these new technologies to make our Theme Parks smarter and enhance the guest experience.

  • Machine Learning


    Machine Learning

    Rapid advances in Artificial Intelligence (AI) and Machine Learning are changing the way content is created and consumed. These technologies are creating opportunities that allow us to produce intelligence content with real-time video analysis, machine curated and greater personalization.

  • Conversational UI


    Conversational Interfaces

    With the rise of natural user interfaces and virtual assistants in 2016, AI will have an even greater impact on the media business in 2020. Media Labs plans to continue working with AI agents in the coming years by developing integrated content experiences and personalizing content curation.

  • Next-Gen Distribution

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    Next-Gen Distribution

    As the demand for mobile video consumption grows, it is imperative to explore ways to deliver high quality content more efficiently and at a lower cost. Media Labs is testing solutions that offer efficient delivery of live content to mobile devices, producing savings to both consumers as well as NBCUniversal.

  • Connected Life


    Connected Life

    From new distribution channels on consumer-facing platforms to backend data collection that enhances content consumption experiences, Media Labs explores and leverages connected life technologies to offer new opportunities. Cars are becoming another distribution platform in which consumers will be able to access NBCUniversal content.

    Our work is centered around enabling consumers to access NBCUniversal content from within NBCUniversal digital properties on any device, and in any context (while exercising, driving, etc.), and transition from device-to-device, seamlessly.

  • Blockchain



    Blockchain is getting lot of attention and hype. As an underlying technology, it has a potential to be the next disruptive force, especially for the media industry – enabling new business opportunities and greater efficiencies. Examples include new pricing options for paid content, guaranteed attribution, automated royalty and revenue distribution, and new types of interactions to build engagement and loyalty. Media Labs is exploring how blockchain can impact NBCU businesses and leverage the technology to create new opportunities.

Strengthening a culture of innovation

Our Brands

Media Labs works in close collaboration with our NBCUniversal portfolio of brands to strengthen the culture of innovation throughout the company and build out various POCs where appropriate. Pictured below are just some of the brands we work closely with.

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Stay Tuned For Our Next Hackathon

We like to draw out the best and brightest technologists to hack alongside our brands and build awesome things.


Media Labs focuses on further strengthening our partnerships with emerging technology startups, venture capitalist firms, and academic institutions with responsive engagement and through sponsorships, trials and POCs where appropriate.

Each year, the team vets dozens of startups and engages with those who have promising platforms and solutions relevant to NBCUniversal businesses and current projects.

Media Labs is based in New Jersey, New York City, Los Angeles and London. If you would like to learn more about NBCUniversal Media Labs or to explore potential partnerships, please reach out.